Meaningful beginnings
What began as a specialist provider of religious pilgrimages quickly grew into a trusted travel company serving a diverse international clientele.
Our story
Travel shaped by taste, care and ambition.
Founded in 2004, Zoki has grown from a specialist pilgrimage provider into an international travel and aviation company.
Founded in 2004
A vision by Shahid Razzaq Malik.
Founded in 2004 by British-Kashmiri entrepreneur Shahid Razzaq Malik, Zoki was created with a simple vision: to make travel more accessible, seamless, and memorable for people around the world.
The name Zoki is inspired by the Arabic and Urdu word Zauq (ذوق), meaning taste, refinement, and appreciation. These values continue to define our approach to travel today.
The founder
Built on a lifelong passion for aviation and travel.
From an early age, Shahid developed a passion for business, aviation, and global travel. With extensive experience in the aviation, travel, and tourism industries, he gained a deep understanding of what travellers truly value: reliability, comfort, exceptional service, and unforgettable experiences.
His expertise spans commercial aviation, luxury travel, and private charter operations, providing the foundation upon which Zoki was built.
How we grew
From pilgrimage specialist to global travel company.
Worldwide expertise
Zoki expanded into luxury holidays, bespoke travel experiences, private jet charters, VIP travel management, group tours, corporate travel solutions, and worldwide destinations.
Aviation at scale
The company strengthened its presence within the global aviation sector, bringing its travel expertise into aircraft and fleet management.
Global aviation
$500 million
Managing aviation assets with a combined value exceeding
Today, Zoki is actively involved in aircraft fleet management, further demonstrating its expertise and commitment to excellence across both travel and aviation.
Hospitality at heart
Success means making people feel valued.
For Shahid, success has never been measured solely by profit. Hospitality, generosity, and genuine care for people remain at the heart of everything Zoki does.
Much of what the business earns is reinvested into enhancing the customer experience, whether through complimentary meals, special excursions, upgrades, unique travel experiences, or simply going the extra mile to make every guest feel valued and welcomed.
01
Excellence
High standards throughout every journey.
02
Integrity
Trusted, professional and transparent service.
03
Care
Thoughtful hospitality that feels personal.
Our mission today
Journeys that exceed expectations.
Today, Zoki is driven by the same principles that inspired its founding: excellence, integrity, and a commitment to delivering journeys that exceed expectations. Whether arranging a spiritual pilgrimage, a family holiday, a luxury getaway, or a private charter flight, our mission remains the same: to create meaningful travel experiences with care, professionalism, and attention to every detail.
At Zoki, travel is more than reaching a destination. It is about creating memories, building relationships, and creating experiences that last a lifetime.Plan a journey with us